At a turning point of its activities, L’Équipe launch its OTT platform, with the promise to provide more and more live content to its viewers. In the sports industry, live video means live comments as well, and L’Équipe decided to jump in the new remote production era with remote voice-over. Exclusive interview with Jérome Aubin.
MEDIANTEK/TEK/Can you briefly introduce L’Equipe in the context of its digital transition?
Jérôme Aubin/JA/ The launch of the L’Équipe platform is a turning point for our group, a turning point that we can place on the same level as the transition of our newspaper to tabloid format or the access of our television channel to free DVB-T.
It is now digital that is entering a new era with our site that is transforming into a content platform. With this platform, L’Équipe enriches its editorial offer and creates two universes: explore, the original creations and content of L’Équipe and live, the largest live sports offer accessible to all.
These two new universes complete our information offer, which remains at the heart of our offer. This platform meets the image of our group, innovative and ambitious. It will bring expertise, exclusivity and will be an emotions amplifier.
Finally, with this platform, L’Équipe will offer increasingly exclusive and innovative content to strengthen its business model, namely, to recruit and retain digital subscribers and develop its free audience to generate advertising revenue.
The L’Équipe group has many assets to succeed in its transformation: an editorial staff of experts, a digital power, the only free sports television channel in France and a brand, strong, built through its newspaper which remains the foundation on which we rely.
TEK/Remote production is in the heart of sports media, L’Équipe stands as one of the first media players to integrate it in its live workflow, are you looking forward to integrating more remote activities in the future?
JA/For us, it is obvious that sports production must reinvent itself. Voice-over is one of them. However, we will only move to full remote production when the economic interest is beneficial. To date, however, we cannot really say that this is the case, especially since we mainly produce small sports events.
TEK/L’Équipe announces more than 2500 hours of live content per year. At what level will remote production play a role in this massive offer?
JA/All 2500 hours of live will be commented with remote voice-over. This corresponds to an economic model necessary for the viability of the “Live” project.
TEK/Which remote voice-over system stood out of the crowd?
JA/We were not only looking for a Voice-over system, but a whole workflow to allow us to bring a quality service to our Live subscribers.
Broadcasting Center Europe (BCE) is a historical partner of L’Équipe and we have forged strong ties together. When we looked for a Voice-over system, naturally we turned to BCE. The company seemed to us to be the only ones to provide us with this service (system &workflow).
On the other hand, BCE listened to all our comments and was also able to make its solution evolve, in order to match all our needs.
JA/The BCE solution is easy to use, fun and reliable. All it takes is an internet connection and a computer. However, to ensure the best sound quality, we decided to add an external sound card.
We have been using the system since the launch of the Live platform and all our commentators are using this remote voice-over solution.
TEK/When the pandemic will belong to the past, will L’Équipe continue its transition to remote workflows?
JA/Pandemic or not, it was necessary for a channel like ours to find solutions to produce more content while better controlling costs. The remote voice-over is one of chosen means. Thanks to our partnership with BCE, we exchange a lot on these technologies, and we rely a lot on them to bring us new ones.
TEK/Thank you Jérôme.
In addition to this interview released in the specialised press. We invited Jerome Aubin to tradeshows where he shared his experience with BCE in key conferences about remote production.