Telling a story is one thing, make it interesting is another. Writing articles is the best way to explain a project, picture a product or demonstrate the benefits of a service.

An advert finds its power from its multiplication in numerous mediums, its efficiency is difficult to estimate and really belongs to a more classical way of thinking.

Printed advert for the french market.

With the rise of social networks, on both B2C and B2B targets, online magazine and forums, articles are back on the track. A good and interesting article will be shared among hundreds of users and multiply the communication of a company.

Case study of BCE work on a project with MTG.

At BCE, I write case studies, testimonies, advertorials, but also articles about technology and market evolution.

Please read my latest articles.