Copywriting

Telling a story is one thing, make it interesting is another. Writing articles is the best way to explain a project, picture a product or demonstrate the benefits of a service.

An advert finds its power from its multiplication in numerous mediums, its efficiency is difficult to estimate and really belongs to a more classical way of thinking.

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Printed advert for the french market.

With the rise of social networks, on both B2C and B2B targets, online magazine and forums, articles are back on the track. A good and interesting article will be shared among hundreds of users and multiply the communication of a company.

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Case study of BCE work on a project with MTG.

At BCE, I write case studies, testimonies, advertorials, but also articles about technology and market evolution.

Please read my latest articles.